Your brand is having conversations you're not part of. Every day, with people you'll never meet, who are making decisions about your business in seconds. It might be saying exactly the right thing — or it might be quietly working against you. Here's what both sides look like.

Nothing against DIY'ing your brand — you do what you need to do. But DIY works until it doesn't. And when it stops working, your brand starts costing you money instead of making you money. Most of those costs are invisible, which is exactly what makes them so expensive.

When your brand starts letting you down, your first instinct is to redesign everything. New colours, new logo, fresh start. But if you skip the strategy and go straight to the fun stuff, you'll be doing this all over again in a year. Here's what to figure out before you open any design software.

Your brand might feel off, but you can't quite figure out why. Everything still works — your website is up, your logo is there, people find you. But something's not sitting right. Here are six signs your business has moved on and your brand hasn't caught up yet.

Do you know why colour is such an invaluable asset when creating packaging? Why does your product get more attention than others? Often colour plays a big factor in this decision-making. See how much impact it has.

Making sure your work gets printed correctly at the printers starts with understanding dielines, bleed, and trim. Learn the essentials of preparing your design files to ensure your packaging looks exactly like you want it to look every time.

Ever wonder how designers create brands that truly resonate? Here's a look into the thought process and skills behind crafting designs that connect.

As a designer, I rely on images daily, but sometimes the usual sources fall short. Discover free public domain treasures from libraries, museums, and cultural archives.

Branding the buzzword of the last decade. It’s everywhere, everyone is talking about it, but you don’t really understand what it means. Let us break it down!

You got your new brand - it's looking flashy and great but you can not make heads nor tales of the files that use RGB and CMYK. What does it all mean?

Like almost every industry, designers us a lot of design jargon as well. Let’s make it a bit clearer and look at the different file types we keep talking about on the daily.

As designers, we do use industry terms and jargon which you might not fully understand. Let’s break down some basics: primary logos, secondary logos or submarks? What does it all mean?