Branding—it’s everywhere, but what does it really mean? If you know you need it but aren’t sure why it matters, let’s break it down."

You got your new brand - it's looking flashy and great but you can not make heads nor tales of the files that use RGB and CMYK. What does it all mean?

Working with graphic designers you often get buried with Designer Slang and this can be quite confusing. This post gets into all the different file formats.

Working with graphic designers you often get buried with Designer Slang and this can be quite confusing. We’ll get into your logo files. Primary logos, Secondary logos or submarks? What does it all mean?