The Journal
When I say I love design, like, I LOVE design. How can I not? It’s everywhere! There’s a reason why Adirondack chairs and manhole covers are designed the way they are. That’s right. Manhole covers, people!
Here you’ll find all my musings as well as design decisions and brand guideline examples you can use in your business today.
G’on get inspired.
What is branding?
Branding the buzzword of the last decade. It’s everywhere, everyone is talking about it, but you don’t really understand what it means. Let us break it down!
Color Modes
You got your new brand - it's looking flashy and great but you can not make heads nor tales of the files that use RGB and CMYK. What does it all mean?
Image file formats
Like almost every industry, designers us a lot of design jargon as well. Let’s make it a bit clearer and look at the different file types we keep talking about on the daily.
Navigating logo files
As designers, we do use industry terms and jargon which you might not fully understand. Let’s break down some basics: primary logos, secondary logos or submarks? What does it all mean?