Branding the buzzword of the last decade. It’s everywhere, everyone is talking about it, but you don’t really understand what it means. Let us break it down!

You got your new brand - it's looking flashy and great but you can not make heads nor tales of the files that use RGB and CMYK. What does it all mean?

Like almost every industry, designers us a lot of design jargon as well. Let’s make it a bit clearer and look at the different file types we keep talking about on the daily.

As designers, we do use industry terms and jargon which you might not fully understand. Let’s break down some basics: primary logos, secondary logos or submarks? What does it all mean?