VISUAL IDENTITY AND BRAND IDENTITY DESIGN SERVICES FOR BUSINESS OWNERS WITH PERSONALITY TO MATCH.
Anders favours the bold.
Your brand, your rules, just sayin’
Brave business owners who have taken control of their brand identity with Anders
Wanna be next?
Look how far you’ve come
Like, you’re amazing, you know that, right?
Dunno if you’ve noticed, but you’re navigating the unexpected loopings of life all while building a business. That’s wiiiiild.
The fact you’re here looking for a helping hand to write the next chapter of this page-turner of a story. Colour. Me. Stoked.
Lemme read the room, is this where you’re at?
Changing your brand colours for the sixth time, because they’re just not quite right.
Avoiding sharing or posting because everything feels ‘off’.
Doing everything (which includes answering ‘what’s for dinner’)
Looking at brand designers, but worried they won’t deliver (again)
Relying on referrals, which is nice & mood boosting, but also unreliable
How about we scrap all that and I help you create a visual identity that’s a magnet for your dream buyer?
This might look like…
Concepts that are translations of what’s in your brain, transformed into your branding
“AMAZING edits, we love everything!!!”
— L&C Wedding Suite
Feeling so in tune with your brand before we’ve even finished working together
“I know the Decoded Futures project hasn't wrapped yet BUT wanted to celebrate that we went live with the report this week!!”
— TechNYC
Literally falling in love with me. Sorry, can’t be helped
“Eva, I love you.”
— Bozar
A load off your mental to-do list, because I’ve sorted it for you
“I LOVE the colors and the shapes, that's exactly what I was looking for.”
— Luce
Pretty neat, huh?
Sooo, let’s close our eyes and visualise this for you…
What if this is the year your brand identity finally feels as exciting to show off as it is to run?
Ooft I gave myself chills.
Now, depending where you’re at, I offer a couple of brand identity design services…
(and some other good stuff, keep on scrollin’)
The Spring
Fresh ideas after a long drought of DIY loops and Canva rabbit holes. Your brand, brought to life from the source (that’s you, btw).
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So, you’ve been in business for a few years, and things are looking pretty great. But let’s face it, you’ve evolved.
And if we’re being reeeally honest… You skipped the brand strategy and went straight to visuals. No judgment, we all gotta start somewhere.
But now, all the DIY design isn’t reflecting who you are or what you offer.
It feels a bit amateurish?
You’re constantly tweaking, but it still doesn’t feel “right”.
You know you need a professional to take you further in your business, but you’re also happy to carry on with the legwork once we’ve planted the foundational layer.
This one’s for you.
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Brand strategy
Logo suite
Colour palette + typography in practice
Style Tile, my one-pager visual reference for how the brand comes together
Packaging concepts
Social media starter kit
Pitch deck template or other marketing materials
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A visual identity that looks legit and less side hustle. You’re a business owner, don’t you know.
A brand identity that’s unmistakable you. Template who?
Assets to get you going, and form foundations when you need to create something new.
The confidence to share your brand without cringing. (Imagine posting about your business and getting on with your day—wild, right?)'
The brand strategy to make your business recognisable, reacquaint yourself with the ‘why’ behind why you started all of this in the first place. Bring back the meaning behind it all. -
2 to 3 months, starting at $5k
*Not in the US? Fear not, I have pricing for the UK & Europe, too.
FREE Designer Chit Chat to see if this is the right fit for you
Here’s what past clients had to say about working with Anders Design Studio…
“Oh my gosh, thank you so much. This is SO incredibly thoughtful and kind. We cannot emphasize enough how happy we are with your work and how proud we are to have the new brand on full display.”
— Verre
The Oasis
In a desert of beige, these are the brand foundations and direction you need to stop tweaking and start thriving.
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You, my friend, are ready to go all in and walk away with the whole shebang.
You've been in the messy middle—trying smaller fixes, piecing things together, hoping it'll click. It's time to stop patching and start building something that's unmistakably yours. Everything done for you. All I need are your ideas
Whether it’s day 1 and you’re looking to lay the foundation of your brand identity or you’ve been in business for a while, your branding is ‘fine,’ but you’ve outgrown it—which is why things don’t feel ‘right’ anymore.
It gets tiring paying for smaller quick-fix alternatives only to go back to the drawing board a month later, and if you’re honest, a bad experience with a brand designer has tainted your trust.
You don’t want to be stringing pieces together; you want everything curated with strategy, cohesion, and intention so you stand out from your competitors and can tick ‘branding’ off your to-do list.
I’ve got you covered.
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Everything in The Spring plus
Messaging work
Custom packaging design
50-page comprehensive brand guidelines
Social media graphics & templates
Marketing materials
Event or storefront signage
Stock images/video library
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Everything is done for you. Brand strategy, templates, you name it. All I need are your ideas. Easy peasy, squeeze the lemon.
You want to be the no-brainer when your dream buyer is looking at you and your competitors.
No more struggling to write content, you know exactly who you are and who you help. Caption? Done. Blog? Posted.
Print-ready packaging, no more middle-woman faffing. Off to the manufacturer it goes.
Established brand systems that take DIY out of the equation. We’re past that. And doesn’t it feel great?
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4 to 5 months, starting at $8k
*Not in the US? Fear not, I have pricing for the UK & Europe, too.
FREE Designer Chit Chat to see if this is the right fit for you
The Anders Guarantee
I won’t let anything leave the studio until you are 2000% happy with your branding. You’re investing in a genuine partnership with someone who understands business, pushes back when needed, and follows up.
Don’t dull vibrancy with beige branding disguised as ‘luxury’ or ‘professional’. Your personality is your brand. Have fuuun!
Working with this curious gal
Depending on which brand design services you pick, the timelines will vary slightly, but the process looks a little like this…
1. Getting to know you — like reeeally know you
Embrace the joy of exploration. Before we even pick up a colour palette, we’ve got to do the groundwork. You can’t build a house without foundations, right? We’ll get to know each other and figure out your brand strategy.
2. Designing begins
I’ll take the threads we’ve pulled from our discussions and weave all those threads into a tapestry of deliverables. This is sooo much fun! We’ll keep in touch throughout so we can make sure we’re always on the same page.
3. Refine time
We’ll review every detail as well as the whole picture. We don’t settle for ‘that’ll do’ around these parts. Nosiree. I’ll go away and make any tweaks before your final delivery. Eeek!
4. Signed, sealed, delivered — it’s yours!
We made it. Congratulations! You get to see your brand identity in living colour and share it with the world. Oh-em-geee. But it doesn’t end there. I want to know how you’re getting on beyond working together.
The good stuff
If you’re just starting out and you’ve twigged how important branding is to your business’s success (I love you), but a brand designer isn’t in your budget right now.
Take a look at these. I had you in mind when I put ‘em together.
Sooo, you've got a brand. But is it actually working?
This is a quick, honest check-in with your brand. No fluff, no 47-page workbook, just the questions that'll tell you whether your brand is pulling its weight or quietly holding you back.
You'll look at what you've got (logo, colours, fonts, photography, the whole lot), check if your touchpoints actually match each other, and figure out whether what people see lines up with what you want them to feel.
Takes about 15 minutes. Might sting a little. But better to know now than keep wondering why things aren't clicking.
What you'll walk away with:
A clear picture of where your brand stands right now — and what needs attention first.
You know your brand could be better. You just don’t know where to start.
This workbook is the starting point. It’s the strategy bit that most people skip because picking colours is more fun (I get it, I really do). But here’s the thing — without this foundation, you’re just guessing. And guessing is expensive.
You’ll figure out who your ideal customer actually is (not who you think they are), what your brand should feel like, what your values are beyond ‘quality’ and ‘passion’ (everyone says those), and where the gaps are between what your brand should be doing and what it’s actually doing.
It’s not overwhelming. It’s not a 6-week course. It’s a workbook you sit down with, fill in honestly, and come out the other side thinking “oh. Right. That’s what I need to fix.”
What you’ll walk away with:
Your ideal customer defined, your brand values nailed down, a personality framework that actually makes sense, a clear view of what’s working and what isn’t, and a priority list so you’re not trying to fix everything at once.
Who it’s for:
Business owners who know something’s off but can’t quite put their finger on what. You’ve been tweaking your brand for months (years?), changing colours, rewriting your bio, scrolling competitors’ feeds for “inspiration”, and still not feeling it. This workbook stops the loop.
This is a proper, comprehensive brand strategy workbook. The kind of thinking that usually happens in a strategy session with a brand designer. Except you’re doing it yourself.
By the time you’re done, you’ll have actual, usable documents: a customer persona you can reference when making decisions, voice guidelines you can hand to a copywriter, your core messages written out in words you can copy and paste into your website, a positioning map showing exactly where you sit in your market, and an action plan for what to fix and when.
It’s a lot. But this is the work that separates brands that work from brands that just exist. Most people skip it because fonts and colours feel more productive. They’re not.
By the end, you’ll have a brand strategy you can actually use.
What you’ll walk away with:
A complete customer persona, brand voice guidelines, your messaging hierarchy (one-liner, elevator pitch, key messages, value proposition), a competitor positioning map, a gap analysis between your strategy and reality, a touchpoint audit, and a prioritised 30-day action plan.
Who it’s for:
You’ve outgrown the DIY-and-hope-for-the-best phase. You know your brand needs a proper strategy behind it, but you’re not quite ready to invest in a full done-for-you service (or you want to do the strategic thinking yourself before bringing in a designer). Either way, this gives you the foundation that makes everything else work.
Already done the Brand Foundations Workbook?
This picks up where that left off and goes further. Way further. Think of Foundations as understanding the problem, this is building the solution.
Hiiii, I’m Eva
Brand designer and founder of Anders Design StudioBrand designer, 90s karaoke enthusiast, and professional troll collector.
I've been helping bold business owners find their brand signature for cough years, and I'm obsessed with every single one.
Sound like your kinda person?
The Fit Check
(...and obvs those jeans look great on you)
It’s not a one sized fits all kinda deal, so here’s a vibe check to see if we’re on the same page
You want to be guided by curiosity. What if we try something a little out of the ‘ol comfort zone? We may find exactly what you’ve been looking for…
You want to reacquaint yourself with the ‘why’ behind your brand. Dig deep. Answer questions you hadn’t thought to ask yourself. Exciting!
You want to partner with a brand designer and business owner. Collaborate, ideate, and celebrate what you’re building.
You want your dream buyer to get that you get them. You don’t just want a one-and-done—you want your brand to encourage loyalty.
If you’re not sure, drop me a line anyway. Even if it’s not the right time for us to work together, I might be able to nudge you in someone else’s direction.
“It looks so much more vibrant, cozy, and high-end.”
“Very premium and the design is great!”
— Asterisk
Psst! You’re allowed to be who you want to be, all while being an in-demand business owner (gasp!)