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This is the real work.
This is a proper, comprehensive brand strategy workbook. The kind of thinking that usually happens in a strategy session with a brand designer. Except you’re doing it yourself.
By the time you’re done, you’ll have actual, usable documents: a customer persona you can reference when making decisions, voice guidelines you can hand to a copywriter, your core messages written out in words you can copy and paste into your website, a positioning map showing exactly where you sit in your market, and an action plan for what to fix and when.
It’s a lot. But this is the work that separates brands that work from brands that just exist. Most people skip it because fonts and colours feel more productive. They’re not.
By the end, you’ll have a brand strategy you can actually use.
What you’ll walk away with:
A complete customer persona, brand voice guidelines, your messaging hierarchy (one-liner, elevator pitch, key messages, value proposition), a competitor positioning map, a gap analysis between your strategy and reality, a touchpoint audit, and a prioritised 30-day action plan.
Who it’s for:
You’ve outgrown the DIY-and-hope-for-the-best phase. You know your brand needs a proper strategy behind it, but you’re not quite ready to invest in a full done-for-you service (or you want to do the strategic thinking yourself before bringing in a designer). Either way, this gives you the foundation that makes everything else work.
Already done the Brand Foundations Workbook?
This picks up where that left off and goes further. Way further. Think of Foundations as understanding the problem, this is building the solution.
This is the real work.
This is a proper, comprehensive brand strategy workbook. The kind of thinking that usually happens in a strategy session with a brand designer. Except you’re doing it yourself.
By the time you’re done, you’ll have actual, usable documents: a customer persona you can reference when making decisions, voice guidelines you can hand to a copywriter, your core messages written out in words you can copy and paste into your website, a positioning map showing exactly where you sit in your market, and an action plan for what to fix and when.
It’s a lot. But this is the work that separates brands that work from brands that just exist. Most people skip it because fonts and colours feel more productive. They’re not.
By the end, you’ll have a brand strategy you can actually use.
What you’ll walk away with:
A complete customer persona, brand voice guidelines, your messaging hierarchy (one-liner, elevator pitch, key messages, value proposition), a competitor positioning map, a gap analysis between your strategy and reality, a touchpoint audit, and a prioritised 30-day action plan.
Who it’s for:
You’ve outgrown the DIY-and-hope-for-the-best phase. You know your brand needs a proper strategy behind it, but you’re not quite ready to invest in a full done-for-you service (or you want to do the strategic thinking yourself before bringing in a designer). Either way, this gives you the foundation that makes everything else work.
Already done the Brand Foundations Workbook?
This picks up where that left off and goes further. Way further. Think of Foundations as understanding the problem, this is building the solution.