Branding Studio in NYC & London for Bold Product Brands.
Brand identity and packaging design for business owners in the US, UK, and Europe.
Branding for brave brands that are anything but ordinary. Work with someone who can see you for who you truly are (that's amazing, btw).
Brand Identity and Packaging Design for Modern Product Brands
Sooo, is this where you're at?
Trying to squeeeze into a box or a template that just doesn't fit. No matter how often you change your colors...
Trying to use those brand guidelines you paid for in 2019, but it literally makes your skin crawl every time you read it.
Trying to get a response from that designer who promised you the world. Signed, sealed, and... ghosted?
Gotcha, gotcha. The good news is, it's not that your brand identity isn't working (hooray!).
It's just struggling to keep up.
Imagine if this were the year your brand finally looked as good as your business feels.
A brand isn't about following rules or trying to replicate someone else's success. You need to let in what makes you different.
Reflect the business owner you've become and the brand you've brought to life. You legend, you.
Why try to fit into a square hole when you're a funky little star?
Imagine if...
The brand you've only ever dreamed of, crafted by a studio that won't settle for "that'll do." We'll explore every route until it feels undeniably yours.
To realize your vision in living color.
A Creative Branding Studio Working Between New York and London
Hiiii, I'm Eva
The curious brand designer for overthinkers, ready to ditch the DIY loop.
I've been doing this for cough years, helping bold business owners build brands their customers can't ignore. And I know a thing or two about what makes people want to spend their hard-earned money with a brand.
Your personality / story / experience / traits / humor / feelings / values
There may be hundreds of people in your industry, but there's only one of you, and that's why someone is going to choose you over them.
Here's how I'm gonna make that happen.
Our Branding Process
01
Strategy, Craftsmanship, and a Whole Lotta Fun
Now, who told you that your brand needs to be black and white to be luxury? Tsk, tsk, tsk.
It's simply not true, and while we're myth-bustin', "professional" doesn't mean stuffy. No, no, my friend.
02
Creative Direction and Design
Brand identity is the art of exploration (which I love more than 90s karaoke night).
Personality is woven with so many strands, knitted together to create your unique pattern.
I won't deliver one concept; I'll deliver several.
"That'll do" won't do.
03
Brand Guidelines and Delivery
Everything you need to use your brand consistently, wherever it shows up. Files, guidelines, and a walkthrough of how it all works together.
Plus follow-up, because handing things over and disappearing isn't my style.
"Thank you for your patience and hard work, and the funness (is that a word?) you bring!" — NFNO
Selected Branding and Packaging Projects
Experience the joy of design
Brand design, packaging design, brand identity development, and brand messaging.
Colorful brand design / Vibrant brand design / Fun brand design / Energetic brand design / Different brand design
Btw, you don't have to choose between bold and functional, we can do both winky face.
Others who have invested in their brand identity
"We keep smiling thinking about what was presented, but more than that we both feel so lucky to have crossed paths with such an incredibly kind and talented person." — NFNO
"We learnt a lot from your insights and the result is top notch!" — Happy Hips
"I just wanted you to know that every time I see our email signature, my heart skips a beat. I absolutely adore our branding." — Creator+
"It looks like we are getting closer to making this company a reality!" — Lemonade Cake
"AMAZING edits, we love everything!!!" — L&C Wedding Suite
Now it's your turn
Start Your Branding Project
You've found the curious brand designer who guides you to color outside the lines and craft a brand identity that's undeniably yours.
I'm curious, when was the last time you had fun working on your business?
Mm hmm, I thought so. It's time to ditch the DIY delusion. You're ready for something more vibrant.
Frequently Asked Questions
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Brand strategy, visual identity design, logo design, and packaging design. I work with business owners who've outgrown DIY branding and are ready to invest in something that actually works for them. Every project starts with strategy because there's no point making things look good if you don't know what you're trying to say. From there, we build out the visual identity, logo system, packaging, and whatever else your brand needs to show up properly.
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The short answer: everything your brand needs to look and feel consistent, wherever it shows up. That includes your logo system (primary, secondary, and submarks), color palette, typography, brand patterns or illustrations, and guidelines for how to use it all without things going off the rails. But before any of that, we do the strategy work. Who your customer is, what your brand should feel like, how you're positioned in your market. That thinking is what makes the visual stuff actually mean something.
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Because your brand is doing a job whether you've designed it intentionally or not. Every time someone lands on your website, picks up your product, or scrolls past your Instagram, they're forming an opinion. If your branding doesn't reflect what you actually do and who you do it for, it's making your life harder. Good branding builds trust faster, attracts the right customers, and saves you from constantly explaining yourself. It's the difference between people getting it immediately and people scrolling right past.
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It depends on what you need. A full brand identity with strategy, visual design, and packaging is a bigger investment than a brand refresh. I offer structured packages (Ready to Launch and Market Ready) so you know exactly what you're getting and what it costs before we start. If you're not sure what you need yet, a Brand Clarity Call is a good place to figure that out. No fluff, no hard sell. Just an honest conversation about where you are and what makes sense.
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Yes. A lot of clients come to me right at the beginning, before they have a logo, a color palette, or any real sense of how their brand should look and feel. That's a brilliant place to start because we get to build everything on solid foundations from the very beginning. No undoing bad decisions. No patching things together. We start with who your customer is and what your brand needs to communicate, then design everything from there.
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I've worked across food and beverage, beauty, wellness, hospitality, and more. But honestly, the industry matters less than the stage you're at. If you're a business owner who knows your current brand isn't cutting it anymore, or you're launching something new and want to get it right from the start, that's when professional branding makes the biggest difference. I tend to work best with founders who care about their product and want their brand to reflect that same level of care.
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Yes. I'm based in London but I work with clients across the US, UK, and Europe. I've lived and worked on both sides of the Atlantic, so I understand how markets differ and what works where. Projects run remotely with video calls, shared dashboards, and a process that doesn't require you to be in the same time zone as me. It works. (Ask my US clients who've never once complained about the time difference. They actually get a longer day of design ;))
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It starts with a discovery call to make sure we're a good fit. Then we kick off with strategy: digging into your audience, your positioning, your competitors, and what your brand needs to communicate. Once the strategic foundations are solid, we move into the visual design. You'll see concepts, we'll refine together, and everything gets delivered with brand guidelines so you (or your team) can use it all consistently. The whole thing is collaborative. I'm not disappearing into a cave and coming back with a "ta-da" moment. You're involved throughout.
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It depends on the scope, but most brand identity projects take around 6 to 10 weeks. Packaging projects can add to that timeline depending on complexity. I'll give you a realistic timeline before we start so you know what to expect. I don't rush things because rushing is how you end up with a brand that doesn't feel right. But I also don't drag things out because I know you've got a business to run.
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No. A logo on its own, without the strategy and visual system around it, is a bit like buying a front door without building the house. It might look nice, but it's not doing the job. Every project I take on includes strategy because that's what makes the design work. If you're at a stage where all you need is a logo, one of my DIY workbooks might be a better starting point.
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Not necessarily. It helps if you have a rough idea of what your business does and who it's for (obviously), but you don't need polished copy or a fully formed vision. That's what the strategy phase is for. I'll ask you a lot of questions, we'll figure it out together, and by the end of that phase you'll have way more clarity than when we started. That's kind of the point.
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You get everything you need to use your brand confidently: files, guidelines, and a walkthrough of how it all works together. But I don't just hand things over and disappear. I check in. I want to know how things are going, if you're finding the guidelines useful, if anything needs tweaking once you start using it all in the real world. I also connect clients with other business owners where I can, because building a network around your brand matters too.
Our Services
Brand strategy
Visual Identity
Verbal Identity
Print Design
Packaging Design
Collateral Design
Book Design
Editorial
Art Direction
Product Rendering