Nouvelle Capital is not what comes to mind when you think of investment real estate. For one, it’s women-run and for two, it is concerned with providing all people access.
That being said, we were tasked with designing a logo that is elevated, in part to the typeface, and approachable in part to the color palette. Together, these brand elements also impart a sense of growth and success that ties well into the brand and clientele.
BRAND STRATEGY
BRAND IDENTITY
ART DIRECTION
COLLATERAL DESIGN